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The window is read at walking speed, not from across the street
A sign gets seen from the other side of the road. The window gets read from a metre away, by someone who has already slowed down. That shift changes what the mark has to survive: it sits on glass, it fights reflections and whatever is on display behind it, and it usually lands at a size nobody designed it for.
This is the window half of a retail presentation. Every mockup below puts the logo on or around glass: street level shopfronts, arched entrances, awnings over the display, and closeup glass panels where the mark is etched rather than printed. I kept the scenes with real reflections and real daylight, because a decal that only reads on a clean white pane has not been tested. They sit alongside the rest of the logo mockups and the presentation templates when you need a full deck.
A detailed storefront PSD mockup with three artwork placements: the main sign, the window, and the door. Useful when the client needs to see how the brand system works across a full facade, not just one sign in isolation.
A street-level store window mockup photographed from the pavement — the view a customer gets walking past. Shows how the brand graphics read from a real-world approach, which is the most relevant perspective for a retail identity presentation.
A clean, elegant shop window mockup for luxury and high-end retail brand presentations. The window setting is well-proportioned and uncluttered — the brand artwork is the only thing competing for attention.
One PSD covering both the sign and the window of a physical storefront – glass, plastic, and metal surfaces in a single horizontal frame. A solid base for retail and hospitality branding presentations.
A brick-fronted store window on the street, with two placement zones for the sign and the window glass together. One vertical PSD, layered and smart object ready.
A logo placement on the transom window above a store entrance — one of the most common real-world signage positions for retail and hospitality brands. The location is visible, prominent, and reads as permanent.
A restaurant facade mockup with two placements: the awning and the window. The combination covers the two most-branded elements of a typical restaurant or cafe frontage — a practical pair for any hospitality identity presentation.
A full store facade with both signage and window placements — one of the more comprehensive storefront mockups in the catalogue. Shows how the brand system carries across multiple facade elements at once, which is what a polished identity presentation requires.
A storefront mockup with two placement points: the window and the awning above it. A practical combination for presenting how a brand identity carries across the two most visible elements of a hospitality or retail facade.
A pharmacy facade mockup with two artwork placements — the sign and the window — in a vintage shopfront setting. The period character makes this more specific than a generic health retail mockup, and more useful for brands going for a traditional independent pharmacy feel.
A building entrance window with artwork placement on the upper glass panel, directly above the doors. Clean, professional setting — well suited to corporate, legal, financial, and office-based brand projects.
An ornate building entrance with two artwork placements: a smaller rectangular window above the door — useful for name, address, or a secondary mark — and a larger square window for the main logo. Built for projects where the brand needs to look established.
Three glass logo sign mockups — the frosted or etched glass treatment is one of the most common execution styles for professional and corporate signage. Three scenes means you have variety for a multi-mockup presentation without sourcing additional files.
A window and sign mockup with a rustic, textured facade — two placement points that work together for brands where the rough, weathered setting fits the identity direction.
A sign mounted beside a window — the proximity to the glazing creates a layering effect that gives the scene depth. A refined, close-up presentation format for brands where sign detail and material quality matter.
How to choose between them
If you add only one, take the widest scene you can fill. A full shopfront tests the mark at small size and leaves room for the secondary lockup on the door, which is the version most clients forget they need. Save the glass closeups for the second slide, once the facade has landed. The Never-Ending Bundle covers all of these plus everything added to the shop since.
Which placement do clients question more in your presentations, the window decal or the sign above it?
